Crafter of Fine Content

Clarity CME Explainer Video

Working with clients like Facebook, Clarity is the software muscle behind modern CME systems. Based in Silicon Valley, the company's software is Big Data at its most complicated and technical.

As content creative director, I was tasked with taking their lengthy explanation and streamlining it into a 3-minute video. Aimed at leads that were already getting warm, I connected and scripted this to provide technical detail without interrupting the buyer's journey.

Clarity CME Marketing