Crafter of Fine Content

B2C CRM-based Email Campaigns

Family amusement attractions provide a variety of CRM campaigns. Some, like haunted houses, need to be focused with a lot of "buy now" incentives to get the best result in a limited time. Others, like birthday parties, start fast, but then are more gradual.

I worked with the marketing manager at a family amusement company to create a variety of CRM campaigns for paintball, outdoor obstacle courses, zip line courses, and haunted houses. I provided content creative direction, wrote the content, and built the emails out in the CRM.