Haunted houses are big business. The biggest and best attract people from a hundred miles away and gross millions in a month and a half. USA's Best Haunted Houses was created by the biggest haunted house in Indiana as a content marketing campaign.
I was instrumental in content creative direction for this site. I created the voice and review style, then wrote all of the reviews in a way which clearly delineated the highest-ranked houses from the lower-ranked while making them all look good.
For four years in a row this has helped drive the haunted house to capacity crowds and multiple sold-out nights.