Crafter of Fine Content
Crafter of Fine Content
From branded ads to branding guides, I’ve crafted and guided the brand voice of dozens of companies. These highlights show how I create variety within a brand in execution and oversight.
Matching their style
We created these ads specifically to feel authentic and real for engineers. I wrote them to be approachable and have simple, straight-forward language, leading to results 4x better than earlier ads.
Speaking their language
For these ads, we wanted to show that we understood the world of engineers. Building on my experience creating engineering content, I wrote this to address their biggest pains in a fun way that reaches them.
Mainstreet Brands
Encompassing the core brand and sub-brands, designed to give investors a sense of purpose and confidence. They’re not just making sound investments — they’re transforming lives for the better.
Rapid Recovery Center Brand
A new approach to post-acute care built around a personal approach in ideal recovery environments, this brand was crafted to feel modern and clinical, while still feeling comfortable and tying into the core Mainstreet brand.
Vita Brand
Focused around student living, this brand tied to Mainstreet while incorporating the thirst for life and optimism associated with college and youth.