Crafter of Fine Content
Crafter of Fine Content
A well-crafted asset grabs people’s interest so they download it, gives them data they can use, then steers them to the next stage in their journey. Using an understanding of story and personas, I craft ebooks and other downloables to resonate at all three of these key points.
Redis Ebooks, White Papers, & Reports
Working with Product Marketing and Campaign teams, I planned, edited, wrote, and produced a variety of gated and non-gated assets covering every stage of the funnel journey.
View full ebooks:
•Real-Time Applications Need Real-Time Data: The Importance of In-Memory NoSQL Databases
•9 Essential Database Capabilities
•Level Up Your GameTech with a Real-Time Database
•4 Ways to Improve Player Engagement
Cloudability Ebooks
Cloud is a complicated place, and it only gets worse when you add finance systems to the mix. I was creative lead on (and writer of about 50% of) over a dozen ebooks that demystified the space and provided thought leadership for the industry.
View full ebooks:
•AWS Tagging Strategy Best Practices
•FinOps: A New Approach to Cloud Financial Management
•Guide to AWS Billing Data
•The Complete Guide to AWS Reserved Instances
•Choosing the Right EC2 Instances to Optimize Your Cloud
Infographics
I specialize in infographics that take complicated technical subjects and distill them into core ideas designed for impact and to drive action.
View sample: The Effects of Poor Cloud Cost Management